The UK's Competition and Markets Authority (CMA) has initiated a review of the private dentistry market valued at approximately £8 billion, following substantial price increases in dental care. Reports indicate that between 2022 and 2024, the cost of an initial dental consultation surged by over 23%, reaching £80, while routine check-ups rose by more than 14% to £55. Such escalations in pricing are being attributed partly to increasing consumer demand for private dentistry services as many face difficulties accessing NHS dental treatment.

This investigation seeks to ensure that the private dentistry market operates transparently and competitively, ultimately benefiting UK consumers. The CMA highlighted dentistry’s crucial role in health and wellbeing, acknowledging the rise in demand for private services amid ongoing accessibility issues within the NHS framework. As one in five individuals in Great Britain turned to private dental care in 2024, the necessity of scrutinizing this market has become more pressing.

Furthermore, the CMA's review aims not to criticize the dental professionals involved, but rather to assess the overall market dynamics and price trends. There is a growing concern that consumers may be facing unfair pricing practices and limited options in accessing dental care, which the regulatory body aims to address through this investigation. The outcomes of this review could lead to significant changes in how private dental services are structured and priced in the UK, potentially improving accessibility and fairness in the sector.