The article highlights the 'Ring The Bell for Gender Equality' initiative, celebrated globally in connection with International Women's Day. In Mexico, the event is marked by the presentation of a guide aimed at helping companies promote gender equality, an effort led by the Mexican stock exchange (BMV) president Marcos Martínez Gavica and Tania Ortiz Mena, a prominent figure in Sempra Infrastructure. The guide is a collaboration among various corporate sectors, emphasizing the importance of gender equality in the corporate landscape.

It discusses how incorporating gender equality criteria into corporate practices contributes to enhanced corporate performance. The guide's central argument is that promoting equality strengthens access to capital, boosts ESG (Environmental, Social, and Governance) metrics, and improves governance standards—factors increasingly considered by institutional investors and international funds when making investment decisions. This approach ties gender equality directly to economic performance, moving beyond social justice arguments to highlight its relevance in today's business environment.

In the broader context of Mexico, where women's economic participation stands at only 46%, below the global average, this initiative seeks to address gender disparities as an integral part of economic growth. By focusing on actionable measures and fostering corporate responsibility, the guide aims to catalyze changes that can lead to greater gender equity in the workplace, ultimately benefiting the economy as a whole.