Mantas Lukauskas, a scientist from Kaunas University of Technology and technical group leader at Hostinger, emphasizes the widespread misunderstanding among users regarding data protection. He points out that many individuals mistakenly believe that storing photos in services like iCloud or Google Photos constitutes adequate safety. However, he warns that these services primarily offer synchronization rather than true backup. Thus, if a user accidentally deletes a photo from their device, it will be removed from the cloud as well, leading to permanent loss.

Additionally, Lukauskas highlights the significant risk of relying solely on one device for data storage. Many users do not create physical backups and depend entirely on cloud solutions, which can be precarious. With the rise in account hacks and data breaches, losing access to one's account could mean losing access to all stored data. He stresses the importance of having a reliable backup strategy that includes multiple devices and storage methods to mitigate potential data loss.

The insights come against the backdrop of increasing data breach incidents, as noted in the recent Verizon 2025 Data Breach Investigations Report. This report underscores the alarming trend of data vulnerabilities, making Lukauskas' advice not only timely but crucial for individuals looking to protect their valuable digital content. His recommendations serve as a wake-up call for users to reassess their data storage strategies and take proactive steps to secure their information.