Apple has officially introduced its most affordable laptop yet, the MacBook Neo, which has generated significant anticipation among consumers. Priced starting at ₹69,900, the laptop features a 13-inch Liquid Retina display and is powered by the A18 Pro chipset, previously used in the iPhone 16 Pro. Pre-orders are now available, with additional variants at higher storage capacities available for ₹79,900.

This new release aims to challenge the Windows laptops currently dominating the affordable segment, including brands like Asus, HP, and Chromebook. Apple seeks to expand its user base by making its laptops more accessible to a wider audience, reaching households and classrooms around the globe. By entering the budget-friendly market, Apple hopes to increase its presence among those who may not have considered purchasing a MacBook previously.

The MacBook Neo is designed to offer a premium feel, boasting a sleek design made from durable recycled aluminum. Its aesthetics resemble that of the MacBook Air, appealing to consumers looking for a combination of elegance and functionality in an affordable package. This launch represents Apple’s strategic move to capture a broader demographic while maintaining its image of delivering high-quality products.