Brazil's TSE has set new restrictions on the use of artificial intelligence in election campaigns ahead of the 2026 elections, including a ban on AI-generated content during a critical pre-election period and rules on chatbot interactions.
On Monday, Brazil's Superior Electoral Court (TSE) announced new measures regarding the use of artificial intelligence (AI) in election campaigns, particularly in anticipation of the 2026 elections. One significant regulation prohibits the publication of any new AI-generated content 72 hours before and 24 hours after the election rounds. The election campaign is set to commence on August 16, after the deadline for candidate registrations passes. These measures reflect the court's commitment to ensuring fair electoral processes amidst the growing influence of technology in politics.
Additionally, the TSE implemented restrictions on AI chatbots, such as ChatGPT, Gemini, and Grok, preventing them from advising voters or favoring candidates in user interactions. This decision highlights the court's focus on maintaining transparency and accountability in political advertising, mandating that manipulated materials must disclose the technologies used to create them. The guidelines also emphasize the importance of ethics in the application of modern technology in political contexts.
The broader implication of these rules suggests a growing concern among electoral authorities worldwide regarding the impact of AI on democratic processes. With elections significantly influenced by digital platforms, the TSE's proactive stance may set a precedent for other nations looking to balance innovation with electoral integrity. As they solicit public opinion on the appropriate boundaries for AI use in political advertising, the TSE engages with citizens to address concerns and foster a democratic dialogue around such critical issues.
