Meghan Markle, the Duchess of Sussex, is focusing on expanding her lifestyle brand, As Ever, which was launched on March 4, 2025, alongside her Netflix series 'With Love, Meghan.' One year after its launch, positive sales figures have surfaced, suggesting that the brand is gaining traction in the market. Although specific sales numbers have not been officially disclosed, reports indicate a substantial 36% increase in website visitors since October of last year, hinting at a growing customer base.

The collection includes a variety of products such as edible flower sprinkles, baking kits, tea, wine, candles, and jams, appealing to a wide range of consumers looking for lifestyle and food products. The brand’s performance reflects a broader trend in the lifestyle market, where celebrity affiliations often lead to increased consumer interest. Markle’s strategy appears to leverage her media presence, particularly through her Netflix programming, to enhance brand visibility and consumer engagement.

The reported increase in traffic to the As Ever website, particularly the figure of 196,831 visits, showcases the effectiveness of her marketing strategies and the strong interest the public has in her brand. As the market evolves, it will be interesting to see how Markle continues to innovate and expand her offerings, potentially positioning As Ever as a special player in the lifestyle sector, especially as she competes with established brands and other celebrity-driven ventures.