The article uses the title of Woody Allen's film 'Try Again, Sam' to draw a parallel with Sam Altman, the CEO of OpenAI, who has been criticized for his communication missteps. It argues that over the past year, Altman has an uncanny ability to either say the wrong thing at the wrong time or the right thing at the wrong time. His latest example of this tendency is linked to the recent announcement regarding GPT-5.2, where his dramatic warnings about its potential were followed by an underwhelming release that left many users disappointed.

The piece outlines how Altman's comments, such as comparing the release of GPT-5.2 to the atomic bomb, were met with skepticism after the actual product turned out to be less impressive than anticipated, prompting many users to request the return of the previous version. This has contributed to a growing sense of frustration among users who expected more from the advancements in AI technology. Given the high stakes involved in the AI sector, Altman's statements carry significant weight, and his missteps could have ramifications for OpenAI's reputation and trust with users.

Overall, the article captures a sense of exasperation from the author regarding Altman's timing and judgment. It serves as a reminder of the importance of effective communication, particularly in cutting-edge fields like artificial intelligence, where both the public and professionals look to leaders for guidance. Altman's mixed messaging could hinder OpenAI's credibility and highlights the challenges leaders face in navigating rapidly evolving technological landscapes.