OPAP is entering a new era under the Allwyn brand, with a focus on online activities as a key growth driver and plans to distribute 1.3 euros per share to shareholders.
OPAP is transitioning to a new phase under the Allwyn brand, emphasizing its strategic shift towards online activities, as detailed by the company's management during an analyst briefing. The merging company will maintain its primary listing on the Athens Stock Exchange, marking the last time OPAP presents financial results under its original brand. This rebranding and focus on online operations highlight a significant change in its overall business strategy to adapt to evolving market conditions and consumer behaviors.
Particularly noteworthy is the performance of OPAP’s online segments, which contributed 32% of the company’s Gross Gaming Revenue (GGR) in 2025, as indicated by CEO Jan Karas. The iLottery and iGaming sectors demonstrated impressive year-on-year growth rates of 24% and 17%, respectively. This strong performance underlines the rising trend of digital engagement within the gaming sector, necessitating a robust focus on enhancing online offerings to attract and retain players.
Additionally, the land-based segment also showcased robust growth, particularly in Video Lottery Terminals (VLTs) both quarterly and annually. Continuous upgrades to the fleet of gaming machines have significantly enhanced the player experience, contributing to this growth. As OPAP reevaluates its market approach under the Allwyn brand, it appears to be positioning itself for sustained growth amid a competitive landscape, especially leveraging both online and traditional gaming avenues to bolster overall revenue.
