Cully, a South Korean e-commerce company, has announced that it achieved its first annual operating profit last year, with reported sales reaching a record 2 trillion won and transaction amounts also peaking. This marks a significant turning point for the company, which had previously accumulated substantial operating losses since it began services in 2015, but has shown a remarkable reduction in losses over the past three years. The latest figures indicate a significant recovery, with a reported operating profit of 13.1 billion won and a substantial increase in sales and transaction figures from the previous year.

The company cites stable growth in its core business of fresh food products and diversification of its business portfolio as key factors behind achieving this profit milestone. The expansion into new areas, such as enhanced beauty products and fashion/living segments, has contributed to these impressive growth metrics. Notably, Cully's fulfillment service and third-party seller delivery products saw a substantial 54.9% increase in transaction amounts, while their partnership with Naver in launching Cullyen Mart has also been a driving force for monthly transaction increases.

Customer engagement also played a crucial role in Cully's success last year, with monthly active users up by 30% compared to the previous year, and membership growth surging to approximately 1.4 million. Cully CFO Kim Jong-hoon emphasized that achieving the first annual profit is significant in establishing a business model where sales growth directly contributes to profit through structural innovation. With a verified revenue model, Cully is positioning itself to not only maintain but also accelerate sustainable growth moving forward, focusing on solidifying its new business ventures and enhancing future value.