The 38th edition of Show Rural Coopavel, held from February 9 to 13, 2026, registered a historic attendance of 430,300 visitors, surpassing last year's record of 407,000 visitors according to president Dilvo Grolli. This increase reflects the growing interest from rural producers in seeking innovative solutions and technical information to enhance production quality while managing costs and ensuring sustainability.

The event showcased significant innovations in agriculture, with exhibitors generating R$ 7.5 billion in business transactions, which also exceeded the previous year’s total of R$ 7.05 billion. Grolli attributed this success to the substantial investment made by companies in research and development, as well as the pressing need for producers to adopt modern techniques that optimize both productivity and environmental stewardship.

Looking forward, the next edition of Show Rural has already been scheduled, indicating the event's strong position in the agricultural calendar and its importance in providing a platform for knowledge exchange and business dealings among rural producers and agricultural businesses.