Banijay, the French entertainment group founded by Stéphane Courbit, has announced a strategic partnership with All3Media, a British production company. This collaboration aims to unite a diverse array of successful franchises such as 'Koh Lanta', 'Peaky Blinders', and 'Black Mirror' alongside iconic shows including 'Les traîtres' and 'Squid Game: The Challenge'. With this merger, Banijay solidifies its status as a leader in the independent audiovisual production sector, further expanding its operational scope and global influence.

The merger will result in the creation of a new entity simply named Banijay, which will see the two companies, Banijay Entertainment (which includes Banijay Live) and All3Media, coming together under one umbrella. This new organization will be owned equally between Banijay Group and RedBird IMI, marking a significant step in the evolution of media production. By consolidating their resources and talents, the partnership aims to innovate and enhance the production process, thereby delivering high-quality, captivating content to a wider audience.

This strategic move not only reinforces Banijay's financial standing with projected revenues exceeding 7 billion euros but also amplifies its competitive edge in a rapidly evolving entertainment market. The new partnership aligns Banijay with a portfolio of dynamic properties that enhance its ability to produce engaging content aimed at diverse demographics, ensuring it remains at the forefront of the global media landscape.