Cresol, a prominent credit cooperative in Brazil, kicked off its 2026 edition of the 'Cooperate to Win' campaign on March 1, 2026. This initiative is touted as the largest prize campaign in Brazilian credit cooperatives, featuring a total prize pool of R$ 12 million. Central to the campaign are three grand prize draws of R$ 1 million each, alongside monthly and special draws aimed at enhancing financial participation among its members. The campaign is set to run until December 2026 and intends to encourage financial transactions and investments within the cooperative system.

The 'Cooperate to Win' campaign is not merely a promotional strategy; it's designed to foster financial planning and strengthen the relationship between members and their cooperatives. Adriano Michelon, the vice president of Cresol, emphasized that this initiative also serves to increase member engagement with existing financial products. To promote the campaign effectively, Cresol has enlisted Brazilian singer Daniel as an ambassador, who will participate in various promotional activities throughout the campaign period, underscoring the cooperative's commitment to member involvement and education.

The campaign emphasizes the importance of cooperative values and aims to raise awareness of the financial benefits available to members. By linking the campaign with the broader objectives of financial education and member participation, Cresol seeks to leverage this initiative to not only distribute prizes but also to invite cooperative members to utilize their financial services more actively, ultimately enhancing the sustainability and growth of the cooperative movement in Brazil.