Since the pandemic in 2020, which left lingering bitter memories, there has been a significant rebound in travel, particularly international trips, as people turned to exploring their own countries during the restrictions. This surge in tourism was largely fueled by the phenomenon of FOMO (fear of missing out), leading to crowded hotels, restaurants, and services in major tourist destinations. Stakeholders in the tourism sector initially believed this explosive demand would be temporary, lasting perhaps a year or two, after which they anticipated a return to more tranquil travel times. However, they underestimated the change in mindset regarding travel.