ghd has introduced an extensive Trade-In Programme that encourages customers to trade in any old hair appliance for a £100 discount on their top-selling hair straighteners. This offer is available for a limited time and applies to hair tools of any age or brand, making it an appealing option for those looking to upgrade their hair styling tools without breaking the bank.

The campaign highlights a trendy and environmentally friendly approach to shopping, allowing customers to repurpose their old, unused appliances while also investing in high-quality hair tools. By bringing in items such as hair dryers, curlers, or even neglected straighteners, consumers can not only declutter their homes but also save significantly on new purchases.

As this promotion aims to make high-end products more accessible, it could give ghd a competitive edge in the crowded market of hair appliances, appealing to budget-conscious buyers while also promoting sustainability by encouraging the recycling of older devices.