Pará competes for a national award as a religious tourism destination
Pará is a finalist for the national award 'M&E Awards - Destinos do Ano 2026' as a religious tourism destination, highlighting its prominent cultural events.
Pará has been recognized as a finalist for the 'M&E Awards - Destinos do Ano 2026' in the category of Religious Tourism Destination, organized by the portal Mercado & Eventos. This award aims to highlight Brazilian states that excelled in 2025 in areas such as promotion, innovation, sustainability, and results generation for the tourism sector. The award ceremony is scheduled for April 14, during the WTM Latin America 2026 at the Expo Center Norte in São Paulo.
The state's key highlights in religious tourism include significant events such as the Círio de Nossa Senhora de Nazaré and the Marujada de São Benedito, celebrated in Bragança. These events are not only religious in nature but are also recognized as major economic drivers for the state of Pará, serving both national and international tourism markets. The Círio, in particular, is a cornerstone of religious and cultural tourism, demonstrating its importance to the state's identity and economy.
Overall, the recognition of Pará in this national award underscores the growing importance of religious tourism and cultural heritage in Brazil's tourism landscape. By focusing on sustainable tourism practices and innovative promotional strategies, Pará aims to enhance its visibility and attract more visitors, thus contributing to the broader tourism development in the region.