Belmond, the luxury hotel brand, is set to highlight its unique offerings in São Paulo, Brazil, by hosting a week-long event at Casa Higienópolis. This initiative, in collaboration with the Iguatemi shopping center, will feature a variety of engaging activities, including culinary workshops led by Peruvian chef Pía León from the restaurant Malka and mixology sessions by the team from the iconic Copacabana Palace in Rio de Janeiro. Other highlights include a brunch presenting dishes from the Grand Hotel Timeo in Sicily and yoga classes inspired by the Maroma hotel in Mexico.

In addition to these culinary and wellness experiences, the event will host two exhibitions showcasing innovative design. The first exhibition, "Confections & Collections," features creations by South African designer Thebe Magugu, who infuses local culture with contemporary fashion. The second exhibition, "Materialidade do Mar," presented by Mater, explores biodiversity in work environments, emphasizing the intersection of design, nature, and sustainability.

The event invites the public to immerse themselves in the Belmond experience, encouraging attendance by offering online registration through Belmond's website. This unique convergence of luxury hospitality, culinary arts, and contemporary design reflects a broader trend in the travel industry, where brands increasingly seek to engage local audiences and enhance cultural connections within urban settings.