Eline van der Velden, the creator of Tilly Norwood, an AI-generated actor, is set to launch a new digital universe called the 'Tillyverse'. This ambitious project aims to create a space where various artificial intelligence characters can interact and develop their own acting careers. Van der Velden has announced plans for a rapid expansion of this concept, positioning it as a forward-thinking initiative in the realm of AI and performance art.

Joining van der Velden in the venture is Mark Whelan from Prime Video, who will take on the role of head of strategy for the Tillyverse. They envision a dynamic and constantly evolving platform that launches in 2026, creating avenues not just for Tilly but for a next generation of AI-generated performers. The project is framed as a redefinition of talent development in the age of artificial intelligence, looking to establish a scalable intellectual property system that could set new standards in the entertainment industry.

The initiative comes at a time when the entertainment landscape is increasingly embracing AI technologies, sparking conversations about the future of acting and creativity. By introducing bespoke AI talent, van der Velden's Xiocia studio aims to innovate the way audiences experience and engage with characters in the digital sphere. This could signal a significant change in how content is produced, potentially challenging traditional notions of actors and performance.