Isabella Löwengrip, a popular Swedish etiquette expert, makes an appearance on Finnish television show Efter niossa, where she shares her insights on proper manners and social etiquette. Löwengrip, known for her work with Aftonbladet, touches on various topics regarding public behavior, such as not wearing makeup or eating in public transport, and suggests avoiding sensitive discussions like politics during dinner conversations. Her humorous take on the subject captures the audience's attention, especially highlighting the cultural disparities between Sweden and Finland.

A particular point of contention discussed during the show is the cultural differences surrounding sauna attire in Finland. Finnish journalist Janne Grönroos questions Löwengrip on whether it is acceptable to wear a swimsuit in the sauna, which is a culturally sensitive topic in Finland. Löwengrip acknowledges that sauna etiquette can vary significantly from culture to culture and mentions that her experiences of sauna use have been limited, even humorously admitting that she has never sat in a sauna nude. This reinforces the importance of understanding local customs and practices when it comes to social norms.

The segment emphasizes the relevance of etiquette in modern society and how it can differ between nations. Löwengrip's advice is not only aimed at providing humorous insights but also serves to educate viewers on the importance of respecting cultural norms while engaging with others. This discussion resonates particularly with Finnish viewers as they navigate the traditions and practices unique to their culture, especially those surrounding social settings like saunas.