The MGP Final, which aired last Saturday, attracted 605,000 viewers, marking a notable drop of 228,000 from the previous year. This represented a 56.4% market share, as total viewership peaked at 865,000 over the two-hour broadcast. The decline in ratings is attributed to controversies surrounding the show and stiff competition from TV2, which premiered the seventh season of 'Kompani Lauritzen' during the same time slot.

Furthermore, the context of a significant escalation in Middle Eastern conflicts may have diverted viewer attention, influencing the lower ratings for the entertainment program. Mads Tørklep, the project leader for MGP, acknowledged that despite the heavy news cycle, the ability to engage almost 900,000 viewers at some point during the broadcast shows continued interest in the show. This coincides with solid engagement on digital platforms, where NRK successfully reached a younger audience not typically engaged with linear television.

The winner of this year’s MGP Final was Jonas Lovv with the song 'Ya ya ya', who will represent Norway at the Eurovision Song Contest. Despite the ratings drop, the show's online presence, especially on TikTok, which garnered 870,000 views for MGP coverage, highlights a shift in audience habits toward digital consumption, particularly among younger demographics.