Marta Šulce, a pharmacist by training, has taken an unconventional path by using her expertise to launch a family business, "SILMACHY," a natural cosmetics brand that is starting to gain widespread recognition not only in Latvia but also internationally. This initiative challenges the stereotype that pharmacists only work in pharmacies, showcasing the versatile opportunities available in their field.

The brand was inspired by personal needs; over a decade ago, Marta created a beard oil for her husband at a time when barbershops were making a comeback in Latvia. As men began to grow and maintain long beards, her handmade product quickly became a staple in their grooming routines, cementing her product's place in the emerging grooming culture in the country. The idea was to provide high-quality, natural skincare products that cater specifically to the needs of bearded men, among others.

In addition to introducing effective products such as beard oil, the narrative underscores the connection between various grooming and skincare needs, drawing parallels to how individuals find the right products for their hair or skin. It illustrates how a local brand can tap into broader trends and consumer needs, earning a spot in the growing beauty and grooming industry, while also fostering a sense of community and love through family and personal care.