In a recent analysis, Mladen Koić and Nikola Banić examine the visitor statistics for the Jasenovac Memorial Area as reported for the year 2025. They highlight a troubling trend: despite efforts by the institution and government recommendations aimed at increasing visitors, the numbers continue to decline. This raises questions about the effectiveness of these strategies and suggests that the Jasenovac narrative may not resonate with the broader public as intended.

The authors point out two main reasons for this decline. Firstly, there seems to be a disconnect between the initiatives promoted by the Jasenovac Public Institution and the public's engagement levels. The second key issue revolves around the anticipated election results for the director of the institution, which are expected to influence the operational strategies at a governmental budget level. The delay in announcing the new director can be attributed to political filtering processes typical of EU governance, indicating that administrative decisions may be swayed more by political interests than by public demand.

Koić and Banić utilize this analysis to open a broader discussion on the mythos surrounding Jasenovac, comparing the current political strategies in Croatia to those of radical leftist movements in historical contexts like 1960s Germany. They suggest that the ideological underpinnings of the Jasenovac narrative are influenced by contemporary political agendas, which may obscure the historical realities and prevent a significant re-engagement with the site itself, further complicating the institution's mission to educate and memorialize.