An insider has informed Reuters that Google is set to make changes to its search engine results in order to provide more visibility for its competitors. This change appears to be a strategic move to avoid hefty fines from the European Union, which could amount to up to 10 percent of the company's annual revenue. The modifications come in the wake of allegations that Google has been favoring its own services in search results related to hotels, flights, and restaurants.

In this context, the competitors primarily referred to are so-called vertical search services (VSS), which specialize in specific subjects or industries. Notable examples of these VSS include Skyscanner, a flight search service, and Airbnb, which specializes in accommodation searches. The insider report indicates that the forthcoming changes will enable search results to display results from both Google and the most popular VSS services as defaults.

While the source suggests that these adjustments are expected to take place in Europe imminently, a precise timeline for the rollout remains unclear. This proactive approach by Google signifies its recognition of the regulatory challenges it faces in the European market and its intent to adapt to avoid significant financial repercussions.