In the lead-up to the 12 March referendum, Italian Prime Minister Giorgia Meloni is focusing on a measured campaign strategy, particularly in the last ten days leading to the vote. She is reportedly considering a two-part television tour that would involve appearances on Rai and Mediaset, although she is avoiding large-scale rallies or public debates. This calculated approach reflects her position as the head of government and her aim to maintain a presidential tone while advocating for the Yes vote.

Meloni’s involvement in the referendum campaign appears to be understated, with her name not prominently featured in a key event organized by her party, Brothers of Italy, taking place in Milan. Instead, there is an air of cautious optimism from her team suggesting that she may still make an appearance or alternatively send a video message. Meanwhile, on 11 March, a significant rally will be held by Justice Minister Carlo Nordio at the Cinema Adriano in Rome, highlighting the divided perspectives within the government regarding the referendum.

As she navigates this electoral moment, Meloni's strategy contrasts distinctly with more traditional political engagements such as rousing public speeches or direct confrontations with opponents. By expressing her views in a soft and institutional manner, she attempts to engage voters without entering the fray of political bickering, indicating her intent to project stability and authority as the referendum approaches, despite the underlying tensions within her coalition and among the public.