The Socio-Economic Rights and Accountability Project (SERAP) has made a call to the Federal Competition and Consumer Protection Commission (FCCPC) in Nigeria, urging it to investigate major technology firms such as Google, Meta, Apple, Microsoft, and others. This request comes in light of allegations that these companies are exploiting their dominance in the market, leading to detrimental effects on media freedom and consumer rights through non-transparent algorithms. SERAP's Deputy Director, Kolawole Oluwadare, emphasized the need for a thorough probe of these companies to uphold Nigerian laws and international standards regarding consumer protection and media rights.

The complaint, dated February 28, 2026, outlines specific concerns regarding the influence of these tech giants on the Nigerian market. SERAP's statement highlights fears that algorithmic discrimination and unfair practices are increasingly harming citizens and undermining local businesses. By urging the FCCPC to take urgent measures, SERAP is advocating for the enforcement of protections that ensure fair competition and consumer rights in the rapidly evolving tech environment.

Additionally, SERAP is calling for a public hearing to delve into these allegations further and encourage transparency in how these algorithms operate. This action reflects a growing concern that without regulatory oversight, the unchecked power of these tech companies could lead to serious infringements on freedom of expression, privacy, and access to information in Nigeria. The outcome of this inquiry could have significant implications for the relationship between technology companies and consumers, as well as the broader media landscape in the country.