Pre-sales for the 2026 NBB (Novo Basquete Brasil) All-Star Game tickets commenced this Sunday (1st) in São Paulo, specifically available to clients of the Caixa Econômica Federal bank through the Total Ticket website. The general public can start purchasing tickets on Tuesday (3rd), with a 10% discount offered for tickets bought using Caixa debit and credit cards.

The All-Star Game, scheduled for March 28 at the Ibirapuera Park in São Paulo, promises an exciting matchup where four teams, led by notable players, will compete. Captains for the teams include Alexey Borges from Flamengo, Cristiano Felício from Sesi Franca, who has previously played for the Chicago Bulls, Wini Silva from KTO Minas, and American player Shamell from Caxias do Sul. The format will integrate individual competitions with collective confrontations for an engaging viewing experience.

As this event prepares to showcase some of the brightest talents in Brazilian basketball, it highlights the growing popularity of the NBB league. The engagement of prominent players as team captains is expected to attract significant attention and boost attendance, while the strategic ticketing approach aimed at promoting early sales through banking partnerships reflects an innovative approach to sports marketing in Brazil.