This article discusses the launch of a new internal faction of Peronism, spearheaded by Miguel Angel Pichetto, under the slogan "Let’s Make Argentina Great Again." The choice of slogan raises questions about creativity and originality, especially in light of current political sentiments and past slogans used by other leaders. The author humorously critiques the advertising strategist behind the slogan, implying that the lack of originality is a significant drawback.

During the launch event, Pichetto was joined by Guillermo Moreno, a controversial figure who has previously criticized Pichetto's political ally, former President Mauricio Macri. This juxtaposition highlights the complexities of Argentine political alliances, particularly as they seek to reclaim influence after years in opposition. Moreno's exuberant behavior during the event, reminiscent of the passionate supporters of the Peronist movement in the 1970s, emphasizes the emotional and historical weight of the Peronist identity in Argentine politics.

The formation of this new faction signals an attempt to regroup and regain political power amidst an evolving political landscape. Pichetto's leadership and the reunion with figures like Moreno could mark a strategic shift in Peronism, targeting a revival of their traditional base while navigating the remnants of past enmities. The implications of this faction's success or failure could significantly impact the trajectory of Argentine politics in the near future.