Seppälän Tiili, a traditional Finnish stove manufacturer, is navigating a prolonged recession in construction that has severely impacted many companies within the sector. CEO Jari Seppälä discusses how the downturn has required the company to make adjustments due to low demand, particularly highlighting the hesitancy among consumers to invest in large items such as stoves and chimney installations due to financial concerns. This environment has led to a challenging market for companies reliant on the construction and building materials industries.

However, amidst the economic struggles, there are signs of a potential recovery, as the recent cold weather has spurred an increase in demand for stoves. Seppälä expresses cautious optimism, noting the seasonal fluctuations in market interest—especially during the winter months when stoves tend to be more appealing to consumers seeking warmth. The company’s strategy now includes optimizing operations and marketing efforts to adapt to these short-term spikes in demand while remaining vigilant about the broader economic context.

As part of the Tiileri brand, which comprises three independent companies owned by the Seppälä family, Seppälän Tiili is part of a larger network of traditional brick manufacturers in Finland. The company is looking for ways to leverage its heritage and expertise to build resilience against ongoing economic challenges. With a focus on quality craftsmanship and innovation in their products, Seppälän Tiili aims to solidify its place in the market as the industry returns to stability in the years ahead.