Stacey Solomon’s haircare brand REHAB has recently introduced a new matcha product range, responding to the trend for matcha-inspired beauty products in 2026. This expansion follows the success of the Dose Matcha Scalp Oil, a bestseller released in 2024, indicating a growing interest in incorporating health and wellness trends into beauty items.

To celebrate the launch of the Matcha Collection, REHAB is offering significant promotions, including a 20% discount on all products sitewide. Additionally, customers who make purchases over £29 will receive a complimentary Matcha Lash and Brow Serum, providing an incentive for shoppers to explore the new offerings and potentially increase sales during the promotional event.

As matcha continues to gain traction in beauty and wellness sectors, REHAB’s timely release aligns with consumer desires for innovative products that support hair and skin health. This strategy not only highlights the brand's responsiveness to trends but also strengthens its market position as it engages with a customer base that values beauty products with health benefits.