In Finland, a significant number of different rye breads are available, with a wide range even nationally, plus offerings from smaller bakeries to choose from. Today, Finland celebrates Rye Bread Day, linking it to Kalevala Day, which honors this staple food as part of the nation's culinary heritage. According to national nutrition recommendations, a minimum of 90 grams of whole grain is encouraged daily, and rye bread serves as a major source of whole grains for Finnish people, contributing around a quarter of their daily fiber intake.

A recent study commissioned by Fazer prompted readers to vote for the best rye bread that aligns with dietary advice, making whole grains easier to incorporate into daily meals. Over 6,000 responses were received, showcasing the popularity of this staple. The winning breads, Vaasan Ruispalat and its thin variant, emerged as clear favorites, highlighting consumer preferences and the cultural importance of rye bread in Finland's food landscape.