The commentary reflects on NRK's position as a major player in the Norwegian media landscape and questions whether their pursuit of size and dominance is sustainable in the current media environment. As audiences increasingly turn to diverse platforms and formats, NRK must adapt to maintain relevance. This raises concerns about whether the emphasis on growth will compromise their commitment to public service broadcasting.

Furthermore, the author explores the implications of media concentration on journalism quality and diversity. With fewer players in the market, the risk of homogenized content increases, potentially alienating audiences seeking varied perspectives. The discussion also touches upon the role of AI and technology in shaping the future of content creation and consumption, and how these advancements can either help or hinder quality journalism at NRK.

Ultimately, the commentary posits that while striving for growth is understandable, NRK must balance this ambition with its duty to provide diverse and quality content that serves all Norwegians. The future of NRK requires a thoughtful approach to both expansion and public service, ensuring they do not lose sight of their core mission amidst competitive pressures.