The article takes readers to the Longchamp factory in Segré, France, where iconic bags like Le Pliage and the My Pliage Signature are produced, specifically catering to the preferences of Generation Z. Established in 1959 and now a modern facility spanning 60,000 square meters and employing 420 workers, the factory stands as a testament to the evolution of the brand from humble beginnings to a leader in luxury fashion. Longchamp remains one of the few luxury houses still managed by its founding family, the Cassegrains, now led by the grandchildren of the founder, who are dedicated to maintaining its legacy of craftsmanship and innovation amidst changing consumer trends.