The article explores the phenomenon of 'growing museums' across various cities, notably from New York to Bilbao. These institutions are undergoing expansions, often driven by a perceived need to enhance their stature and visitor numbers. The rationale behind such architectural decisions is often rooted in a mixture of ambition and fear of becoming insignificant in the cultural landscape. The expansions themselves are characterized not only by the physical addition of space but also by luxurious features such as glass wings and panoramic terraces, reflecting an ambitious drive to curate a comprehensive cultural archive.

As museums grow, they not only increase their exhibitions but also require more auxiliary spaces, which can include areas for archival purposes and educational initiatives. This growth often leads to the incorporation of diverse facilities, transforming the traditional museum into a larger cultural complex that may encompass libraries, schools, or even zoos. The article critiques this shift, suggesting that while such expansions may seem beneficial in terms of visitor engagement and revenue, they come at a high cultural cost, potentially diluting the core mission of what museums were originally intended to be.

The implications of this growth are profound, as they challenge the role of museums in society. Are they still spaces for reflection and cultural preservation, or have they become commercial enterprises focused on maximizing foot traffic? The article prompts readers to consider the future of museums in a rapidly evolving cultural context, weighing the benefits of expansion against the risk of losing their fundamental purpose: to inspire and educate.