Andrew Grill: 'The competitive advantage is no longer technology, it's learning faster'
Andrew Grill argues that organizations should focus on cultural changes rather than merely accumulating technology, advocating for continuous learning and curiosity-driven leadership.
In a recent article, Andrew Grill, a global expert in artificial intelligence and author of the bestseller 'Digitally Curious,' emphasizes the need for a cultural shift within organizations in the face of technological advancements. Grill, recognized as one of the Top 30 Futurists by Global Guru for 2026, argues that the impulse to acquire the latest technology often overshadows more critical questions about its purpose and the organization’s readiness to leverage it effectively. He asserts that the real challenge lies not in the technology itself, but in how organizations approach it culturally.
Grill highlights that the current obsession with rapid digital tool adoption may inadvertently create a false sense of progress. He stresses that organizations frequently prioritize purchasing the latest innovations without sufficient clarity on how these tools align with their overall strategy or objectives. This approach leads to technological panic rather than fostering a thoughtful exploration of how to integrate new tools meaningfully and effectively into their operations.
Finally, Grill advocates for a leadership style rooted in curiosity, where embracing discomfort and questioning becomes crucial for ongoing learning and adaptation. By fostering a culture that encourages asking deeper questions about technology's role and impact, organizations can evolve past mere consumption of tech trends and achieve genuine competitive advantages through informed decision-making and strategic learning processes.