President Lee Jae-myung of South Korea has officially joined the social media platform TikTok, a move he announced via a video posted on X (formerly known as Twitter) on the morning of the 28th. In his video, Lee humorously stated 'Hello TikTok, this is Jae-myung,' expressing his enthusiasm for the platform by encouraging users to follow, like, and comment on his posts while making heart signs with his hands. This initiative appears to be part of his broader effort to enhance communication with the public through various social media channels, including frequent updates on X and Facebook.

The video's release followed a previous tweet in which Lee hinted at something significant coming, suggesting that the TikTok account might play a role in his impending announcements. In the video, after reviewing a document presented by an aide, the caption teased 'On February 28, something big is coming,' sparking curiosity about what this announcement may entail. The timing and context of this move may indicate a strategic engagement with a younger audience on platforms that have gained heavy traction among the youth in South Korea.

This new social media venture is not only aimed at connecting with citizens but also encapsulates the evolving landscape of political communication in South Korea, where leaders now routinely utilize social media for direct interaction. Lee's active presence on multiple platforms signifies a shift towards more informal and approachable governance, reflecting a trend where public figures are moving away from traditional media to platforms that allow for immediate and engaging interaction with the general populace.