The book 'Why Study Economics?' is a collaborative effort by economist Fabio Giambiagi and administration expert Arlete Nese, intended for a diverse audience that includes Generation Z students. In a time where artificial intelligence often provides quick answers, the authors aim to offer deeper insights into why understanding economics is essential. They outline at least ten persuasive arguments for studying economics, emphasizing its relevance in understanding both Brazil and the broader world, the importance of numerical literacy, and the necessity of critical thinking skills.

Through a conversational format, Giambiagi and Nese present not only academic concepts but also personal anecdotes and historical references, enriching the readers' engagement and comprehension. The book positions economics as a versatile field that prepares individuals for various real-world challenges, including navigating the complexities introduced by AI and economic fluctuations. This approach is particularly appealing to the target audience, who are increasingly interested in practical applicability and relatable content.

Ultimately, 'Why Study Economics?' aims to demystify the subject while encouraging students to consider it not merely as a discipline but as a pathway to meaningful employment and informed citizenship. The book stands out by addressing contemporary issues while remaining accessible, hoping to inspire a new generation to explore economics as both a career and a critical tool for understanding the world.