Closure of Meitetsu Department Store: Is the Era Changing from 4M to 2M1T? The Key to Commercial Battles is Uniqueness
Meitetsu Department Store in Nagoya closes after 71 years, signaling a shift in the retail landscape from the traditional '4M' model to a new '2M1T' structure with an emphasis on uniqueness.
The Meitetsu Department Store, located in Nakagawa Ward of Nagoya, has officially closed its doors after a history spanning over 71 years. Known as part of the '4M' group, which included other major department stores like Matsuzakaya, Mitsukoshi, and Maruei, this closure marks a significant shift in the retail dynamics of the area. The term '4M' referred to these four department stores, but the retail landscape has evolved with the emergence of other strong contenders, particularly from the JR Nagoya Takashimaya, which has introduced a new shopping dimension by leveraging its prime location and expanding offerings in food and youth-oriented stores.
In recent decades, the environment for department stores has dramatically changed. The rise of suburban shopping malls and an increase in online shopping have created stiff competition, leading to a nationwide decline in department store performances. As traditional retail finds itself in a crisis, the once dominant players must adapt or face diminished relevance. The concept of '2M1T' suggests a strategic shift, focusing on two remaining major department stores and one tower or shopping complex, emphasizing uniqueness over the traditional competitive model. Hence, the future may depend on how well these establishments can differentiate themselves in an increasingly crowded market.
The closure of Meitetsu also raises questions about the sustainability of remaining department stores within the '4M' group. It signals a need for immediate adaptation to consumer demands and shopping trends that prioritize experience and distinct offers rather than sheer volume. As the system transitions towards '2M1T', retailers must innovate to attract a customer base that frequently turns to alternatives such as e-commerce and lifestyle shopping hubs that offer a more engaging experience.