'Something's Gotta Give,' a romantic comedy released in 2003 and directed by Nancy Meyers, has seen a resurgence in popularity on Netflix, currently ranking as the sixth most-watched film on the platform. The film stars Diane Keaton, Keanu Reeves, and Jack Nicholson, and captivates audiences with its unique take on love in later life. As viewers search for hidden gems within Netflix's expansive library, this film has re-emerged as a noteworthy favorite among subscribers.

The plot revolves around Harry Sanborn (Jack Nicholson), a 60-year-old businessman who strictly dates women under 30. His routine is interrupted during a weekend getaway to the Hamptons with his latest romantic interest when unexpected circumstances lead to an encounter with the woman's mother, played by Diane Keaton. This storyline challenges societal norms surrounding age and relationships, providing humor and poignant moments that resonate with viewers navigating the complexities of love as they grow older.

The surge in viewership not only highlights the timeless nature of the film's themes but also showcases Netflix's ability to revive older titles for a new audience. As subscriptions fluctuate and competition among streaming services grows, recognizing and promoting classic films like 'Something's Gotta Give' may become an essential strategy for maintaining subscriber interest and engagement.