In South Korea, a notable trend has emerged among the younger generation, particularly those in their 20s to 40s, who are gravitating towards literature that explores the essence of adulthood. Titles like 'The Happiness of Adults' and 'The Dignity of Adulthood' have become bestsellers, with the former surpassing 300,000 copies sold. Both books emphasize the importance of personal fulfillment over conventional success, resonating with readers who have faced the pressures of competitiveness and societal expectations. Notable figures in cooking shows are now being hailed as modern role models for their ability to embody qualities associated with adulthood, such as wisdom and patience, further emphasizing this cultural shift.

The success of these books reflects a broader societal change where traditional metrics of success are being challenged. Young adults, often overwhelmed by the burdens of striving for success in a highly competitive environment, are finding solace in messages that encourage introspection and satisfaction in simplicity. The authors advocate for a lifestyle focused on nurturing relationships and appreciating the small joys in life rather than pursuing lofty achievements. This perspective is gaining traction, especially among those who feel alienated by the relentless pursuit of status and recognition.

Furthermore, this movement can be seen as a response to the socio-economic challenges faced by the 30-40 age group in Korea, who navigate the pressures of career advancement while combating feelings of inadequacy. The publishing industry has recognized this demographic's desire for guidance and support, leading to a rise in books that offer practical wisdom on leading a grounded life. As these themes continue to resonate, it is clear that the quest for 'true adulthood' is significantly reshaping the cultural narrative in South Korea, promoting values of contentment and maturity over mere achievement.