The Atlanta Hawks have announced a unique themed night dedicated to the iconic strip club Magic City, which will take place during a regular season game against the Orlando Magic on March 16. This event pays homage to Magic City’s significant cultural impact in Atlanta, particularly within the realms of hip hop and basketball. The club has hosted numerous famous personalities, including rap legends Tupac Shakur and Notorious B.I.G., and basketball superstar Michael Jordan, highlighting its historical relevance in both music and sports communities.

Jami Gertz, the primary owner of the Hawks and a well-known actress and director, emphasized the importance of this collaboration, stating that Magic City has profoundly influenced Atlanta's unique culture. The themed event aims to celebrate not just the club itself but also its contribution to the city's identity. The integration of the club into the sporting world showcases how deeply ingrained such establishments are in the fabric of Atlanta’s society.

Tickets for the game will be available to fans of all ages, allowing them to commemorate Magic City's legacy while enjoying a standard NBA matchup. This promotion is linked to a documentary series directed by Gertz that explores the history and cultural significance of Magic City, which further cements the club's status as an essential part of Atlanta's entertainment landscape.