In an article for Ilta-Sanomat, sports journalist Jan Vilén discusses the communication failures surrounding the Finnish men's national basketball team, particularly regarding young star Miikka Muurinen. The team failed to manage the media presence of Muurinen during a significant training session, leaving him to avoid questions that could have been beneficial for both him and the team. This situation mirrors a previous communication issue involving Jacob Grandison, highlighting ongoing problems within the team's media relations.

Muurinen, a rising talent, recently transitioned to Partizan Belgrade, a significant European club, amidst much media attention. This move, occurring in mid-February, was confirmed by Muurinen himself and indicated the player's increasing prominence in the sport. However, as the national team prepares for crucial World Cup qualifying matches against Belgium, the lack of effective communication has been detrimental. The team's mismanagement in this regard raises questions about their preparedness and professionalism in handling media narratives.

Vilén argues that finding a solution to these communication issues is vital not only for Muurinen's reputation but also for the overall image of the national team. As the Finnish squad approaches an important phase in their international matches, the ability to manage player communications effectively will be crucial for garnering support and fostering a positive environment both on and off the court.