On Wednesday, Samsung launched its latest flagship smartphone, the Galaxy S26 Ultra, which includes a highly anticipated 'privacy display' feature. This innovation aims to eliminate the need for traditional privacy films, as it prevents anyone from viewing the screen's content from the sides. According to Mika Engblom, the managing director of Samsung Finland, the reception of this security feature has been positive, suggesting that we may see similar solutions in other models in the future.

The privacy display function allows users to see the content of their phone clearly while restricting visibility from side angles by scattering the light of the pixels. This means that curious onlookers will no longer be able to snoop on what the user is messaging or the passwords they are entering when logging in. The feature can be activated for the entire screen or just specific parts, such as windows that pop up, and customized to work only in certain situations, enhancing user control over their privacy.

While this feature presents an appealing advancement in mobile privacy technology, it does come with a catch: its implementation in the Galaxy S26 Ultra may require a hefty price. Consumers interested in this privacy-enhancing solution will need to weigh the benefits against the potential cost, raising questions about the accessibility of such advanced features and their adoption in the smartphone market.