In recent years, there has been a notable increase in the search for fertility preservation strategies and assisted reproduction techniques in Brazil. Between 2020 and 2024, nearly 545,000 embryos were frozen in the country, marking a 47.6% increase during this period, according to the SisEmbrio system of Anvisa. In 2024 alone, around 151,600 eggs were frozen, with 57.1% of these originating from women aged 35 or older. This trend reflects a societal shift towards delaying parenthood, motivating many individuals to explore their options for starting families later in life.

The growth of this movement has not gone unnoticed by the market, which has been significantly impacted by the delay in motherhood and fatherhood. The global fertility services sector was valued at approximately $42.2 billion in 2023, as reported by Grand View Research. This financial boom highlights the increasing demand for reproductive health services that cater to this demographic, suggesting a future where fertility treatments become more normalized and widespread. However, this commercial expansion also raises questions about accessibility and equity in reproductive health.

While options like egg freezing and fertility treatments offer hope for many, they also expose deep-seated inequalities in society. Dr. Ana Paula Avritscher Beck notes that not everyone can benefit from these advertised alternatives, indicating that late fertility may only be a viable choice for select groups. This reality underscores the complexities involved in the decision to have children and highlights the need for a broader discussion on reproductive rights and access to fertility services for all socioeconomic classes in Brazil, where disparities often shape healthcare experiences.