The UK-based theme park company, Merlin Entertainment, is offering a limited-time promotion where booking a £95 stay at one of its attractions, such as Alton Towers or Legoland, results in receiving a free Essential Merlin Annual Pass for each guest. This pass provides nearly a year of unlimited access to over 20 of Merlin's attractions, including popular theme parks like Thorpe Park and Chessington World of Adventures.

The promotion is particularly appealing to families and children eager to visit these theme parks throughout the year, allowing for numerous visits at a fraction of the regular price for admission. However, potential customers must act quickly, as the offer is time-sensitive and bookings must be made by March 1. The stay dates eligible for this promotion span selected dates in March.

This deal highlights the attractions' efforts to boost visitor numbers during less busy times and encourage families to explore entertainment options available in the UK. The promotion not only provides significant savings for visitors but also anticipates increased foot traffic to these parks as the weather improves heading into spring.