Ibitinga, known as the national capital of embroidery in Brazil, is a major tourist destination attracting thousands with its rich tradition and diverse product offerings.
Ibitinga, located in the Bauru region of São Paulo, is recognized as the national capital of embroidery, drawing thousands of tourists daily who are captivated by its traditional crafts and variety of products. Many visitors come from far-flung places, like a group from Cuiabá that took 24 hours to arrive, indicating the appeal and significance of this destination for shopping tourism. An enthusiastic shopper, Sirlei Gomes, humorously shared that she made her first purchase within moments of entering the store, highlighting the excitement and drive that shopping brings to the visitors.
The interior of São Paulo is one of the state’s top tourist destinations, providing ample options for relaxation and entertainment, whether for long vacations or weekend getaways. This thriving tourism sector plays a crucial role in boosting the economy, generating employment, and supporting local businesses, as showcased in the TV TEM series 'Turismo SP,' particularly in its first edition of Tem Notícias. The presence of approximately 1,400 embroidery and linen companies illustrates the significant economic impact of this craft on the local economy.
Previously, embroidery work was done manually, stitch by stitch, but advancements in technology have transformed production, with machines now speeding up the process. This evolution not only enhances productivity but also caters to the increasing tourist demand for unique and quality products, further solidifying Ibitinga’s status as a vital shopping hub in São Paulo’s rich cultural landscape.
