The Cheltenham Festival 2026 is set to commence on March 10, 2026, and the Mirror has teamed up with William Hill to enhance the experience for horse racing enthusiasts. Readers will be able to enjoy a £3 shop bet daily throughout the festival, which is one of the most anticipated events in the UK horse racing calendar. The festival features top national hunt horses from both Britain and Ireland competing in an exciting lineup of races.

In addition to the betting offers, the Mirror will provide comprehensive coverage of the festival, including a special Racing Pocket Guide to help readers keep track of the events throughout the year. This insert will serve as a valuable resource for racing fans, ensuring they stay informed about upcoming race meetings and highlights. Furthermore, readers can expect a 12-page preview pullout on the Sunday before the festival kicks off and a 24-page preview to enhance their understanding and enjoyment of the races.

The Cheltenham Festival is not just an important cultural event in the UK; it also has significant economic implications for the local area and the horse racing industry broadly. By offering these daily betting opportunities and extensive coverage, the Mirror aims to create a more engaging experience for its readers while supporting one of the country's most cherished sporting events.