The Executive MBA program at the Athens University of Economics and Business celebrated the New Year's Pie cutting event on February 17, 2026, with notable success and substantial participation. Approximately 200 attendees, including students, alumni, faculty members, and representatives from the university's authorities and advisory committees, gathered to reaffirm the program's dynamic community and shared vision for the future. This communal event highlights the importance of networking and collaboration within the program's ecosystem.

Central to the event was a keynote speech delivered by Professor Michalis Iacobidis, who addressed the contemporary challenges posed by the rapid evolution of Artificial Intelligence (AI). His discussion, titled “Living in a World Disrupted by GenAI: Rethink your Strategy,” delved into the implications of AI developments on business strategies. Iacobidis emphasized that the value proposition of Generative AI extends beyond cost savings; rather, it lies at the core of business transformation and necessitates a reevaluation of strategic assets and value propositions.

As with any technological advancement, the advent of Generative AI invites critical questions regarding its impact on the entrepreneurial landscape. Iacobidis prompted the audience to consider whether the industry is in an AI asset bubble and who the true beneficiaries of these changes might be. This conversation underscores a broader discourse in which business leaders must adapt their strategies, not just to leverage technology, but to fundamentally understand how these innovations reshape value and operational frameworks in their respective domains.