In Brazil, as Carnival festivities come to a close, attention shifts towards Easter, with various supermarkets and artisanal chocolateries unveiling exciting new chocolate treats. Notably, the trend for 2026 is slicing chocolate eggs, which combine multiple chocolate varieties and fillings, a phenomenon driven by a successful marketing initiative by the BWB mold manufacturer. While these trendy sliced eggs have not yet hit the shelves, creative egg shapes—such as shells, cacao pods, pigs, and mushrooms—are capturing attention, alongside recipes highlighting Brazilian ingredients.

Additionally, the Belgian speculoos cookie, which has gained popularity on social media, is now featured in some of the Easter eggs for 2026, reflecting collaborative efforts between brands in the confectionery industry. While the double-filled eggs and spoonable eggs that were popular in previous years continue to be trendy, new flavors are emerging, offering consumers an enriched chocolate experience. With prices starting at R$ 46, shoppers can expect to explore a range of innovative designs and delicious options this Easter season, promoting a blend of Brazilian culture and modern culinary creativity.