Feb 27 • 13:17 UTC 🇪🇪 Estonia Postimees

VIDEO: About the video clip that has taken social media by storm from Lilli Jahilo: even the president couldn't help but join in the dress moment

President Alar Karis's spontaneous gesture during a ceremony received widespread attention on social media and garnered thousands of reactions.

During a ceremony where President Alar Karis presented the Order of the White Star, his spontaneous gesture, inspired by fashion designer Lilli Jahilo's dress worn by Mailis Laht, caught the public's eye. The appearance of Laht in Jahilo's collection piece named Pippa while receiving the prestigious award added a touch of glamour to the event. This moment has sparked a flurry of activity on social media, with many praising both the design and the presiding president's acknowledgment of fashion's place in formal events.

Jahilo took to social media to share the moment, highlighting the enthusiasm and reactions from viewers who were captivated by the blend of fashion and state ceremony. The dress, which has been popular among influencers and social media users alike, is emblematic of a growing trend where fashion intersects with significant national events. The positive reception of the moment by the president showcases how public figures can actively participate in the discourse surrounding creative expression.

The significance of this event goes beyond mere appearances; it reflects a cultural shift where fashion is increasingly celebrated in national ceremonies. President Karis’s engagement with Jahto's work reinvigorates discussions on the importance of local designers and their influence on national identity. Going forward, such moments could inspire other leaders to embrace and elevate the presence of Estonian creativity in public settings.

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