The new music competition (UMK) in Finland is generating excitement as previews of its entries are shared through social media platforms. Among the participants are notable artists like Linda Lampenius and Pete Parkkonen, with their performance, 'Liekinheitin,' emerging as a strong favorite. The competition final will take place on Saturday, February 28, at the Nokia Arena in Tampere, further fueling anticipation among fans. Video clips recently released on UMK's Instagram illustrate a variety of concert staging and performances, featuring distinct elements such as a large staircase set piece for artist Eta and an impressive light show for Kiki. Antti Paalanen’s performance, which includes him playing the accordion from a barber's chair that rises into the air, further adds to the spectacle of the event. Such creative staging highlights the innovative approaches artists are taking in the contest, making this year's UMK remarkable. Commentary by Swedish-speaking commentators Johan Lindroos and Eva Frantz adds an extra layer of engagement as they share insights from their view of the rehearsals on social media. With much buzz surrounding the performances and the increasing attention on the competition, the UMK event this year promises to be an exciting and entertaining spectacle, drawing significant viewer interest from across Finland and beyond.