Lloyds Bank has announced that it will cease offering the ability to open joint, student, or premium Club accounts in branches, directing customers to its app or website for these transactions. This decision comes as the bank is undergoing further branch closures, with more than 100 branches slated to shut down, adding to the significant number already closed in the last decade. The move is indicative of the broader trend in banking toward digital services over in-person interactions.

The bank's strategy has raised concerns among advocacy groups, particularly Campaign for Cash, which emphasizes the importance of face-to-face banking for many consumers who prefer personal interaction over digital interfaces. Martin Quinn, a representative from the group, voiced strong objections, arguing that eliminating in-person services undermines trust and accessibility for those who may struggle with online banking.

As Lloyds Bank continues its transition towards digital banking, the implications of this shift could be profound, impacting consumer behavior and accessibility to banking services, especially for vulnerable populations. The trend also reflects a larger movement in the banking sector, as institutions seek to streamline operations and cut costs, potentially at the expense of customer satisfaction and inclusivity.